兔年企劃 Winner of Life 人生贏家

art director:gezi、jiangx                                                                                 designer:gezi、jiangx
                                                                                                                         client:2023
                                                                                                                         ——
pigeonstudio ℗                                    Copyright pigeonstudio ℗ All rights reserved
pigeonstudio ℗ is a graphic design studio based in Chongqing and Taiwan with diverse cultural perspectives.
The essence of design is communication. Communication occupies most of our project time. We solve problems and bring value through communication and design.
We do not blindly follow trends, maintain a classic and unique understanding, and strive to find a balance between commercial needs and visual perfection.
background:
冬天好冷,疫情好難
嶄新的一年總會到來
我們在新的一年,獻上兔女郎,讓兔兔為你的心冷取暖.
祝福各位成為自己的人生贏家,
贏得滿滿財富,贏得心儀美人,贏得健康人生,
願兔兔與大家同在。
Design concept:
我們從工作室文化基因和設計理念出發。取材臺灣代表積極元氣的檳榔西施文化,結合贏得一切的兔年女郎。得到了新年視覺靈感—人生贏家 Winner of Life
新的一年,帶點幽默,保有煙火氣。
讓我們一起贏向2023~


background:
Winter is very cold, the epidemic is very difficult
A brand New Year will come
In the New Year, we present the rabbit girl, let the rabbit warm your heart cold.
I wish you all the winners in your own life,
To win wealth, to win beauty, to win a healthy life,
May Tutu be with you all.

Design concept:
We started with the studio meme and design philosophy.
It is based on the betel nut culture of Taiwan, which represents a positive attitude towards life, combined with the Year of the Rabbit girl who wins everything.
Got New Year visual inspiration - Winner of Life
The New Year, with some humor, keep fireworks, let us win together to 2023~


作者:pigeonstudio
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Copyright pigeonstudio ℗ All rights reserved.
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兔年企劃 Winner of Life 人生贏家
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兔年企劃 Winner of Life 人生贏家

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